Demü stems from the word "Demütig", a German term that means Humble. To be Humble is to be modest in behaviour, attitude, and spirit; not ignorant or prideful. Label was chosen to accompany Demü as this is essentially what Demü Label has created, a profile. The brand will continuously carry with its name and those who wear Demü a label of Integrity, humility and overall appeal. Demü is the uniform of class and projects individuality along with the willingness to be comfortable with one self.

The self proclaimed hidden gem of the fashion industry, Demü Label supplies garments in extreme limited quantities. A collection is produced once. At the end of a production run, all screens, films and patterns are disposed and never to be used again! Collect all Demü Label threads and rest assured that you will be amongst a very exclusive group of people who own that precise piece.

Angie Fisher, the creative mind behind all Demü Label designs, is a Carleton University Architecture student. She made the seamless transition in to the fashion industry with her avant-garde train of thought and her unwillingness to conform. Her partner, Andre Bellemare, is Angie's business support team. A Sprott School of Business student, Andre is a dreamer who can't draw, cut or sew. But together, Angie and Andre form a good team, as Andre's business vision compliments Angie's artistic vision perfectly.

Angie pays close attention to the industry and is mostly inspired by Haute Couture. She alters the designs to create a "wearable runway look". Demü Label pieces easily become the focal point of the outfit generating that fashion forward look every individual thrives for. Andre and Angie find they have reached their niche clientele by offering something completely diverse and only in limited quantities.

Demü Label vows to maintain its status as a one of a kind premium clothing brand utilizing a forward-thinking mind set and an extreme attention to detail and quality. Be sure to secure your piece today, as Demü produces but a very limited quantity making Demü Label threads scarce commodities.